By Jeff Moss
November 5, 2014
The October Portable People Meter Ratings are out and there is plenty of good news for WXYT-FM (97.1) and more bad news for WMGC (105.1) inside the numbers.
The one-sided Detroit “sports” talk radio battle can be summarized in the below chart, courtesy of Radio-Online.com.
As you can see, 97.1 is still Number 1 in the entire market which is pretty impressive since they rely heavily on Tigers broadcasts and, by my count there were [pathetically] only three of those during the month.
Of course, fans wishing to express their angst over the team’s latest postseason flop might have helped ratings; we will soon see if the normal winter trend of WXYT-FM losing 40% of its audience will continue.
In the meantime, Detroit Sports 105.1 continues to trudge near the bottom of all FM stations with a 1.2 rating. Once again, the only FM station that Matt Dery, Ryan Ermanni and Drew Lane could beat was Wayne State University’s signal.
On the bright side, the 1.2 is the highest mark the station has achieved in the past four months. On the “I Should Start My Car Tomorrow Morning and Not Open the Garage” side, that number is still worse than the ratings for most AM sports stations in the US.
While Lane continues to have almost NO impact in the “sports” talk market, the morning show that replaced him at WRIF (Dave and Chuck “The Freak”) has been putting up very big numbers on 101.1. So at least Greater Media has THAT going for them.
On the Official Jake LaMotta Career Scale, Drew Lane is currently here:
There was more good news for 97.1 as Talkers Magazine released their “2014 Sports Heavy Hundred” list of the top sports radio broadcasters in the country. Mike Valenti and Terry Foster landed at #5, Doug Karsch and Scott Anderson slotted in at #8 and Michael Stone and Bill McAllister came in at #17.
This list is hilariously flawed though as WXYT REALLY isn’t even a sports station and Talkers is a trade magazine that weighs this list HEAVILY on ratings.
How can you compare personalities who ONLY talk about sports on AM stations with hosts who spend 50% of air-time discussing light rail, food trucks and emergency bankruptcy managers.
I mean, Bill McAllister is on THIS list. For SPORTS TALKERS!!!! Come the fuck on. The 97.1 morning program isn’t even a SPORTS SHOW. Do you know how I know that?
Because Stoney has told me that on NUMEROUS occasions with the last time being about two weeks ago when he THANKED me for not ripping them for not talking sports.
And you are telling me that Benedict and the Whale are more influential than Colin Cowherd? In what world? Guitar World, maybe.
I was so incensed by this asinine list that I contacted the publisher of Talkers Magazine (Michael Harrison) for a comment.
Here is that exchange. You might have to click on the image to read it depending on your monitor size, but make sure you do. Seriously, click on the god damn image already ……
I actually respect Harrison so I didn’t have the heart to tell him that on the day THIS website broke the David Brandon dismissal story, the MSU alum who lives and dies with U of M and the Virginal Cross-Eyed Monster were discussing HALLOWEEN CANDY!!!
And if you think the candy discussion was some sort of anomaly, I was told that just TODAY Aldrich Ames and the Human Manatee were debating whether or not there should be a tax on sugary products. Believe it or not, Scott Anderson was against placing a tax on sweets.
In other earth-shattering news, George Hamilton is staunchly opposed to the new tax on tanning beds.
Anyway, I will end this report the way I close all Detroit Sports Talk Radio blog posts.
How does 105.1 program director Jason Dixon still have a job?
Next month, Pistons broadcasts will be included in the numbers so I am sure that will add at least one or two listeners.