What the Fuck Are They DOING at Detroit Sports 105.1????

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Dave-Shore-Photo

By Jeff Moss
DetroitSportsRag@GMail.com
September 9, 2015

It has now been 196 days since the above-pictured, smiling ginger was hired as program director at Detroit Sports 105.1 Since then, Dave Shore has basically been as active as Terri Schiavo was over the last few months of her life.

While the extremely low-rated sports station continued its incredibly pathetic performance in the Arbitron ratings, Shore appeared to be content with attracting the same size audience as the frequency inside the confines of Disney World where visitors can tune in to get park information.

Since moving to Detroit from an ESPN radio station in Los Angeles, he has done absolutely nothing unless you consider giving guest spots to two of the most despised media members in town (Rob Parker and Drew Sharp) to be a Hannibal Smith master plan. 

Well, to be fair, he also introduced “Crosstalk” between shifts and Periscoping Matt Dery conversing with Rico Beard and Ryan Ermanni. Of course, I single-handedly put a stop to that asinine bit by constantly pointing out that an FM station was only attracting FIFTY(!!!!!!!) people to their live video broadcast.

I was literally getting more Periscope viewers when I was videoing myself either eating breakfast or taking my puppy for a walk — double and triple their audience, actually.

Anyway, Shore FINALLY announced a change to the station’s lineup this week. After over six months of inaction — and the ratings bottoming out at an anemic .9  — the guy in the above photo who looks like he just farted decided to double the airtime of Beard and Ermanni.

Yep, the station that is beating only Wayne State’s signal on the FM dial is going to try to kickstart operations by giving an even greater platform to a show that NOBODY wanted to hear, even when it was half its current length.

This is absolutely incredible. Ermanni and Beard’s show can’t even attract an audience of males 25 to 54 years old. Seriously, they haven’t even been in the top ten in that demo, according to my sources.

This is the equivalent of not being able to sell Snickers bars in front of a “Fat Farm.”

It is unfathomable that THIS is Shore’s big plan. This is like a movie studio green-lighting Ishtar 2 or NBC extending “Joey” to an hour-long show instead of canceling the “Friends” spinoff.

Only worse.

I could go on and on with analogies. Hell, someone on Twitter said this was the equivalent of the Titanic running into the iceberg, only for Captain Edward Smith to put the ocean liner into reverse and hit it again.

Seriously. Ryan Ermanni and Rico Beard are getting a bigger role at this station.

Greater Media must have some sort of Brewster’s Millions situation where the CEO won’t inherit money from a dead uncle unless NOT ONE PERSON is listening to 105.1 …..

We can only be days away from the announcement of a new show featuring Eric Pate and Ron Cameron.

What the fuck is going on here?