By Jeff Moss
DetroitSportsRag@GMail.com
December 30, 2015
It has now been two months since struggling sports station Detroit Sports 105.1 made wholesale lineup changes and the recently released December ratings tell a troubling tale for the Greater Media property. You could make a case that the numbers have never been worse.
In late October, program director Dave Shore FINALLY made some changes to the flailing sports talker by bringing in Sean Baligian for the midday shift and partnering Matt Dery with Drew Sharp in afternoon drive. These moves came after Shore expanded the role of Ryan Ermanni and Rico Beard in the morning.
Well, it would appear that replacing the station’s most popular talent (Drew Lane) with a plagiarist and a career-long update jockey has not worked as of this posting. Here are the numbers ….
WMGC’s 1.0 rating is putrid and, as you can see, they are only beating out one FM station … barely. And that’s Wayne State radio. They are getting crushed once again by a GOSPEL channel, for Christ’s sake!!!!
And while the 1.0 is SLIGHTLY better than the .9 and .8 the station was getting a few months ago, that was before the Pistons broadcasts returned to 105.1. The Greater Media redheaded stepchild should have gotten some bump from the Pistons. But it would appear that their local shows aren’t helping matters.
At all.
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For comparison’s sake, WMGC had a 1.4 last December, which was pathetic. Former PD Jason Dixon was fired over those numbers, but Shore has only directed the channel even further into a downward spiral.
It was astounding that Shore would try to resuscitate 105.1 with the addition of the universally despised and loathed Sharp — a frequent ratings failure — and now that is coupled with the ethical pickle he has put his employers in due to his theft of a blogger’s work.
The station has now been on the air for 28 months without gaining any momentum whatsoever in the market. It would appear that Shore’s name-dropping of people he met in Los Angeles when he worked in that market doesn’t translate to Detroit radio success.
A message has been left for Mr. Shore on his work voicemail for his comment on Sharp’s status with the station as well as the latest ratings.